Meet BGC Williams Lake Club
It’s official. Boys and Girls Club of Williams Lake and District has become BGC Williams Lake Club. Not to be trendy. Not because it’s shorter or catchier. But because Clubs across the country open their doors to all kids and teens and we believe our name should reflect that.
Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we’re known for without straying too far from our history and brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
New brand, same legacy: 27 years of creating opportunities for thousands of kids and teens in Williams Lake.